Session 1
Day 1 Pre-Show
9:00 am - Introduction
9:15 am - Why You Need Publicity
9:45 am - Publicity Wakup Call
10:45 am - Crafting Your Unique Selling Proposition
11:00 am - Finding Your Unique Selling Proposition
11:30 am - Knowing Your Features & Benefits
11:45 am - Putting Your Proposition Together
12:45 pm - The Six P's of Publicity: #s 1-3
1:30 pm - The Six P's of Publicity: #s 4-6
1:45 pm - What You Need to Be Media Ready
2:30 pm - Pros & Cons of DIY vs. Hiring a Publicist
2:45 pm - Crafting Your Publicity Plan
3:15 pm - Press Releases: Distribution & Leveraging
Day 1 Wrap-Up

Session 2
Day 2 Pre-Show
9:00 am - Magazine Features
9:30 am - Five Steps to Get in Magazines
10:00 am - Pitching to Magazines Q&A
10:45 am - Who's Who of Magazine Departments
11:00 am - Media Databases & Building Your Own List
11:30 am - Resources to Connect with Journalists
12:45 pm - Pitching "Best Practices"
1:30 pm - Editors' Advice
2:00 pm - Pitching Q&A
2:30 pm - Guest: Corbett Barr
3:00 pm - Guest: Robin Kramer
3:15 pm - Ten Expert Blog Tips & Q&A
Day 2 Wrap-Up

Session 3
Day 3 Pre-Show
9:00 am - Steps How to Guest Blog
9:45 am - Getting a Response & What to Do
10:45 am - Importance of Buzz from Celebrities
11:30 am - 7 Steps to Get Your Product to Celebrities
1:00 pm - How to Get Your Brand to Bloggers
1:45 pm - What to Do After the Review
2:30 pm - Creative Ways to Get Buzz
3:00 pm - Buzz Outlets: TV, Awards, & Infographics
Day 3 Wrap-Up